As retailers gear up for pre-Christmas trading, Buttercrane Center has been boosted with the addition of five stores this month.
The center is home to over 50 stores anchored by Primark, Dunnes Stores, Sports Direct and LIDL with five new additions representing an investment of over £1.1 million and covering some 15,000 square feet of additional retail space . This month, new rentals have emerged including Boots Opticians, B Perfect Cosmetics and fashion boutique Ivy Lane, while existing tenants HOME and Superdrug have both doubled their footprint. In the five stores, 45 new jobs have been created.
Buttercrane Center Manager Peter Murray said: “We are delighted to have 98% occupancy as we approach the Christmas season. Following the recent major investment in the scheme, the opening of Bridge Street and the acquisition of anchor tenants Sports Direct and Lidl last year, we have capitalized on this lure to deliver an exciting mix of new brands to Buttercrane.
“These new brands, larger stores and enhanced mall offering are a testament to the hard work of our management team, leasing agents Lambert Smith Hampton and Cushman Wakefield, and the owner’s continued investment in ensuring services and facilities of the highest quality to our customers. ”
Boots the Chemist has been trading successfully in the Center for over 20 years and has now added Boots the Optician in a strategic move to build the brand at NI. It is a multiple leader in the UK with over 550 stores and this is their 7th store in Northern Ireland. Customers can choose from a range of designer brand frames including Versace, Tipperary, Armani, Saint Laurent and Kurt Geiger. Hearing Care is also offered in the store using the latest hearing testing technology.
This month B Perfect launched a new store in Buttercrane, joining other mega stores in Belfast, Dublin and Glasgow. The award-winning Irish cosmetics brand was first launched by local man Brendan McDonnell in 2012 and has since achieved ‘must have’ status and multiple awards for B Perfect tanning and cosmetic products which are now stocked in over 2000 stores across Ireland and the UK.
The beginning of November also welcomed Ivy Lane, a new independent womenswear boutique specializing in trendy and affordable fashion. Following the success of sister store Reeva, Ivy Lane will offer a range of special occasion and evening looks from brands such as AX Paris, Kate & Pippa and Marc Angelo in sizes 8-16.
In a clear sign of confidence in the Centre, Superdrug has doubled the store’s footprint and its workforce as it reveals a ‘makeover’ this month, becoming one of NI’s largest stores.
Bigger is definitely better for the cosmetics multiple which now occupies around 7,000 square feet and which brings a number of new cosmetics brands to Newry including Nails Inc, Bourjois, Re Love by Revolution and skincare collections from La RocPosey, AHC, Egyptian Magic, ALYA and Imina.
Additionally, it has expanded its brow, piercing and nail services with a larger dedicated service bar in the new store with new options, including brow and lash lamination, delivered by beauty technicians. qualified.
Home – the kitchen, living and bedding specialist has worked at Buttercrane for four years and this month ‘moved’ to a new retail unit which doubles in size to 2,800 square feet. The store now offers an extensive range of furniture, decor and bedding with many seasonal offers.
Welcoming the new additions, Peter Murray, Center Manager, said: “Buttercrane has always offered an enviable mix of independent and national retailers that customers love and we are delighted to welcome these new brands and the expansion of existing retailers. This has created significant new jobs in the region and it is great to see local and national businesses investing economically in our region. The cumulative investment of £1.1m is a very clear signal of confidence in Newry City, traditional ‘bricks and mortar retail’ and Buttercrane Center itself,” concluded Peter.